White-label & reseller module
Let trusted partners sell Local Ads without losing control of quality, payments or policy.
This module gives Local Ads a future reseller layer for agencies, niche operators, media companies and regional partners who want to package the platform for their own market.
Reseller snapshot
Access
Invite first
Branding
Controlled
Revenue
Commission-led
Policy
Centralised
Who it serves
Reselling only works when the partner improves distribution without weakening trust
This module is not a shortcut for uncontrolled expansion. It is a commercial structure for partners who can bring credible advertisers, serious publishers and clear niche distribution.
Agency resellers
Sell Local Ads campaign management under a controlled partner model while the core platform handles approval, tracking and reporting.
Niche network operators
Operate focused ad networks for real estate, construction, hotels, business directories, education, events and local news.
Regional partners
Build city or state-level advertiser and publisher communities without rebuilding the platform from scratch.
Media companies
Add a measurable local CPC layer to existing publisher relationships, audience assets and sales teams.
White-label features
White-label workspace with partner name, brand colours, support details and approved public positioning.
Reseller dashboard for advertiser portfolio, publisher referrals, campaign status and commission visibility.
Partner commission rules based on active spend, approved clients, clean traffic and payment eligibility.
Niche package builder for verticals such as real estate, construction, hotels, directories, news and local services.
Quality guardrails that keep campaign approval, fraud review, payout control and policy enforcement centralised.
Partner performance reports showing revenue, churn risk, campaign outcomes, support issues and publisher quality.
Commercial models
Referral partner
Earn commission for approved advertisers, publishers or campaign spend introduced to the network.
Managed reseller
Manage client campaigns with visible portfolio reporting and controlled access to campaign operations.
Niche white-label
Package Local Ads as a sector-specific ad network while keeping platform compliance centralised.
Regional operator
Grow a local market through verified publishers, approved advertisers and quality-first onboarding.
Control rules
The platform must remain stronger than the reseller
The biggest reseller mistake is allowing partners to promise anything just to close sales. That creates refunds, angry publishers, advertiser distrust and reputational damage.
Partners cannot approve their own publishers, clear fraud reviews or force payout release.
White-label pages must not promise guaranteed sales, guaranteed leads or unrealistic traffic results.
Reseller commissions should be tied to clean spend and approved activity, not raw signup volume.
Every white-label environment must still show transparent advertiser, publisher and payment policies.
Brand layer
Partners can present a controlled market-facing identity without owning platform risk.
Portfolio view
Resellers need advertiser, publisher and campaign visibility in one workspace.
Partner tiers
Better partners earn more access through clean growth and low dispute rates.
Support path
Reseller clients need escalation routes that do not disappear into generic support.
Rollout discipline
White-label should come after trust, not before it
Start with invite-only partner access for trusted agencies and sector operators.
Give each partner a limited workspace, branded landing page and portfolio reporting.
Track partner-sourced advertisers, publishers, spend, support issues and quality outcomes.
Promote reliable partners into higher reseller tiers based on clean revenue and low dispute rates.
Delay full self-serve white-label access until support, compliance and payment operations are mature.
A reseller programme can multiply growth, but only after the rules are strong.
Local Ads should use white-label carefully: protect the advertiser, protect the publisher, then reward the partner who brings quality demand and supply.
View API integration module