Open publisher metrics
Publishers should see the numbers that decide their earnings.
Local Ad Network must expose impressions, clicks, quality status, earnings, pending payments, approved payments and engagement indicators instead of hiding behind one vague balance figure.
Impressions
How many times approved ad placements were displayed.
Clicks
How many users clicked publisher placements.
Valid clicks
Clicks that passed quality and fraud filters.
Estimated earnings
Projected earnings before quality review is completed.
Pending payments
Earnings waiting for approval, dispute review or payout window.
Approved payments
Earnings cleared for withdrawal.
Rejected activity
Invalid clicks or impressions removed from payable activity.
Engagement
Time on site, pages viewed and bounce-quality signals where available.
Visible earnings formula
Raw click
Every recorded click before filtering.
Qualified click
A click that passes fraud, repeat-click, placement and source checks.
Gross click revenue
Qualified clicks multiplied by advertiser CPC.
Publisher earning
Gross click revenue multiplied by the publisher share, currently 80%.
Approved payment
Publisher earning cleared after quality review and payout eligibility checks.
Engagement should count.
Clicks alone are too easy to manipulate. A serious publisher platform should track time on site, pages viewed, repeated real-user behaviour and bounce-quality indicators where available.
Time on site
Pages viewed
Bounce-quality signal
Return visitor behaviour
Source consistency
Publisher earnings estimator
Transparent estimate based on traffic, quality and the 80% publisher share.
Publisher 80% share
₦17,136
This is an estimate, not a payout guarantee. Final earnings depend on approved advertiser campaigns, niche match, fraud review, valid clicks and payout policy.
Dashboard expectation
Impressions
84,200
served placements
Valid clicks
1,104
after review
Approved payout
₦106,240
available this cycle