Public platform rules

Publish the rules before disputes begin.

Publishers need clear traffic, fraud, content, placement and payout rules. Hidden policies create resentment. Visible policies create accountability.

Acceptable publisher behaviour

Original or properly licensed website content

Visible and non-deceptive ad placements

Organic, direct, referral, newsletter and community traffic

Clear page structure that does not force accidental clicks

Honest traffic source disclosure during application and review

Do not click your own ads or ask friends, staff or groups to click ads artificially.

Do not use bots, click farms, traffic exchanges, forced redirects, pop-under traps or incentivised click schemes.

Do not hide ads, disguise ads as navigation buttons or place ads where accidental clicks are likely.

Do not buy low-quality traffic for pages carrying Local Ad Network placements.

Do not edit tracking links, iframe codes, widgets or campaign destinations in a way that hides traffic source data.

Do not publish restricted, misleading, copied, hateful, adult, illegal or unsafe content around advertiser placements.

For minor placement or documentation issues that can be corrected quickly.

For suspicious traffic, unresolved advertiser complaints or payout review risk.

For confirmed fraud, repeated abuse, hidden placements or deliberate manipulation.