API & integrations centre
Make Local Ads connect with serious partners without exposing the core system recklessly.
This module defines how agencies, publishers, analytics tools, payment services and future partners can connect to Local Ads through controlled APIs, webhooks and integration logs.
Integration snapshot
Access
Scoped API keys
Events
Webhook ready
Mode
Sandbox first
Security
Audit logged
Integration areas
APIs should extend the platform, not create uncontrolled back doors
The correct API strategy is not to open everything. Start with high-value workflows that improve partner operations while keeping sensitive approval, fraud and payment actions under platform control.
Campaign API
Create, update, pause and review advertiser campaigns from approved external tools without bypassing platform approval rules.
Publisher API
Connect approved publisher websites, ad placements, traffic metrics and quality signals into the Local Ads network.
Reporting API
Expose impressions, clicks, conversions, spend, earnings, traffic quality and placement performance to trusted dashboards.
Wallet API
Allow controlled wallet funding, transaction checks, payout status updates and payment reconciliation with clear audit trails.
Core integration features
API key management for advertisers, publishers, agencies and approved partners.
Webhook events for campaign approval, campaign rejection, wallet funding, payout approval and fraud review.
Integration logs showing successful calls, failed calls, rate limits and security warnings.
Sandbox mode so partners can test campaign creation and reporting before using live data.
Strict permission scopes so one partner cannot access another advertiser or publisher account.
Developer documentation for authentication, payload examples, status codes and webhook retries.
Webhook event catalogue
campaign.approved
Notify advertisers or agency tools when a campaign can start running.
campaign.rejected
Send rejection reason and correction steps back to campaign owners.
publisher.approved
Inform publishers when their website or placement becomes eligible.
wallet.funded
Confirm advertiser wallet credit after payment reconciliation.
payout.approved
Notify publishers when earnings move from pending to approved payout.
traffic.flagged
Escalate suspicious activity before it becomes a payment or refund dispute.
Security model
Integrations without permission discipline will damage trust fast
API access must be treated as a controlled privilege. A weak integration layer can leak reports, inflate spend, create fake campaigns or trigger payment disputes.
Every API request must use scoped API keys or signed tokens, not ordinary dashboard passwords.
High-risk actions such as payout approval, refund approval and fraud clearing should remain admin-controlled.
Rate limits must protect the platform from spammy campaign creation, fake reporting pulls and brute-force attempts.
Webhook endpoints must support signature verification so fake events cannot be injected into partner systems.
API keys
Issue scoped keys by account type, role and integration purpose.
Webhooks
Send platform events into approved third-party tools with verification.
Data sync
Keep reporting, wallet and campaign states aligned across systems.
Policy lock
Never allow integrations to bypass review, fraud or payout controls.
Rollout plan
Build the API layer slowly because integrations multiply risk
Document current internal campaign, publisher, wallet and reporting data objects.
Create sandbox endpoints for approved partners before exposing live production access.
Add API keys, scopes, webhook subscriptions and integration logs to the admin layer.
Invite a small number of trusted agencies and publishers to test integrations.
Only expand public API access after security, support and documentation are mature.
A useful API makes Local Ads easier to sell, integrate and scale.
But the honest rule is simple: integrate what strengthens trust, block what creates hidden risk.
Review help centre