Audience targeting module
Stop treating every click as equal. Put campaigns in front of the right local audience.
Local Ads needs targeting that is practical, not decorative. This module helps advertisers choose market, niche, placement and intent rules before campaign budget is wasted.
Country and market targeting
Control where campaigns are allowed to run so advertisers do not pay for traffic from markets they cannot serve.
Country-level CPC rules
Market availability guidance
Budget protection by region
Publisher niche matching
Match campaigns to publisher categories so ads appear in a context that makes sense to the reader.
Business, lifestyle, education, real estate and retail niches
Placement relevance scoring
Campaign-to-site fit review
Audience intent signals
Use campaign objective, CTA and landing-page type to suggest where an advert is most likely to perform.
Lead generation intent
Shopping intent
Signup and booking intent
Device and placement fit
Protect ad quality by checking how creative assets will behave on mobile, desktop, widget and link placements.
Mobile preview quality
Banner readability
Video suitability check
Targeting should happen before approval, not after budget has leaked.
A campaign can have a good headline and still fail because it is shown in the wrong market or publisher context. The targeting layer prevents that obvious waste.
Define objective
Choose whether the campaign is built for leads, sales, bookings, downloads, awareness or event promotion.
Choose audience context
Select countries, niches, publisher categories and location-sensitive campaign rules.
Review fit
Compare the campaign offer, creative, CTA and landing page against the selected audience.
Optimise after launch
Use click, conversion and publisher data to remove weak placements and scale stronger ones.
Campaign targeting suggestions
Real estate campaigns should prioritise city, property, finance, business and neighbourhood publisher contexts.
Education campaigns should target student, parent, career, community and youth-focused publisher environments.
Retail campaigns should use product-led images, clear offer language and shopping-friendly CTA options.
Service campaigns should use location-sensitive copy and CTAs such as Book Now, Request Quote or Contact Us.
Event campaigns should avoid broad targeting when the venue, date or city is the actual purchase trigger.
Lead campaigns should be judged by conversion quality, not just the cheapest clicks.
Weak targeting this module exposes
Spending money in countries or cities the advertiser cannot serve.
Showing ads on publisher categories that have no connection to the offer.
Using the wrong CTA for the user journey after the click.
Approving creatives that look fine in the form but fail in real placement sizes.
Optimising only for cheap clicks and ignoring lead quality.
Good targeting protects advertisers and rewards better publishers.
When targeting is strong, advertisers waste less budget and publishers with relevant audiences become more valuable to the network.
See advertiser tools