Automation rules module
Turn repeated admin work into rules the platform can enforce.
Local Ads should not depend on someone manually checking every campaign, publisher site, wallet balance, fraud signal and onboarding step. Automation rules make the network faster, safer and easier to operate at scale.
Campaign automation
Trigger actions when campaigns are submitted, approved, paused, rejected, exhausted or underperforming.
Approval status alerts
Budget exhaustion warnings
Low-performance review prompts
Publisher automation
Monitor publisher sites, widgets, traffic quality and payout readiness without depending on manual checking alone.
Site verification reminders
Placement quality checks
Withdrawal eligibility flags
Fraud and safety automation
Escalate suspicious activity when click patterns, country mismatch, device repetition or abnormal spikes appear.
Suspicious click escalation
Temporary campaign hold
Admin review queue routing
Follow-up automation
Send helpful nudges to advertisers and publishers when they abandon important setup steps.
Incomplete campaign reminders
Missing pixel reminders
Publisher onboarding nudges
Every useful automation follows a clean rule pattern.
Do not build random alerts scattered across the product. Use a predictable trigger, condition, action and log structure so the platform remains auditable.
Choose a trigger
A campaign, wallet, publisher site, click event or support case creates the starting signal.
Apply conditions
The rule checks role, status, budget, country, risk level, timing or completion state.
Run an action
The platform sends a notification, pauses a campaign, creates a review item or updates a status.
Record the outcome
Every automation result should be logged so admins can audit what happened and why.
Rule examples worth building first
If an advertiser submits a campaign without a strong CTA, show CTA suggestions before final submission.
If campaign wallet balance falls below the daily budget, warn the advertiser and prepare to pause delivery.
If a publisher receives repeated invalid-click flags, route the placement to admin review before payout.
If a new publisher signs up but does not add a site within 24 hours, send an onboarding reminder.
If a campaign is approved but has no conversion pixel, notify the advertiser about weak measurement.
If a dispute is opened, create an admin task and notify the affected advertiser or publisher.
Manual habits this module removes
Relying on admins to remember every approval, warning, follow-up and payout check will not scale.
Letting campaigns continue after budget or fraud thresholds are crossed exposes the platform to avoidable loss.
Onboarding users without automated reminders increases abandoned accounts and unfinished campaigns.
Keeping automation decisions invisible creates confusion when users ask why something was paused or rejected.
Automation is how Local Ads stops behaving like a spreadsheet business.
The more users, campaigns and publishers you add, the more dangerous manual operations become. This module gives the platform a rule-based operating backbone.
Link rules to analytics