Payments and wallet module
Control money before traffic runs, not after disputes begin.
Local Ads needs a finance layer that keeps advertiser spend, publisher earnings, platform revenue and withdrawal approvals clean. A wallet is not just a balance screen. It is the operating discipline of the marketplace.
Advertiser funding
Advertisers should fund campaigns before traffic runs so CPC spend never becomes uncontrolled debt.
Pre-funded campaign budgets
Daily and total spend limits
Wallet balance visibility
Publisher earnings
Publishers need clear earning records tied to qualified clicks, approved placements and fraud review outcomes.
Qualified-click earnings
80% publisher share logic
Pending and available balances
Platform ledger
Every debit, credit, payout and adjustment should be traceable instead of hidden inside dashboard totals.
Transaction history
Adjustment records
Revenue-share breakdowns
Withdrawal control
Payouts should pass through eligibility, fraud and admin approval checks before money leaves the platform.
Payout request review
Bank detail verification
Admin approval queue
The wallet flow must be boring, traceable and hard to manipulate.
Fast growth is useless if money movement becomes messy. This module defines the logic that keeps advertiser funds, publisher payouts and platform revenue accountable.
Fund wallet
Advertiser adds money to the wallet and chooses how much can be attached to each campaign.
Spend on qualified clicks
Approved campaigns deduct spend only when the click passes the platform quality checks.
Split revenue
The publisher earns the defined share while the platform records its operating margin.
Approve settlement
Publisher withdrawal requests are reviewed before settlement to protect the marketplace.
Wallet controls to build into the product
Block campaigns from going live when wallet balance is too low for the selected budget.
Separate available balance from pending balance until click quality and fraud checks are complete.
Show advertisers how much has been spent, reserved, refunded or paused at campaign level.
Show publishers how much is earned per campaign, per placement and per payout cycle.
Keep admin adjustment records for reversals, corrections, bonuses, penalties and manual settlements.
Prevent withdrawals where bank details are incomplete, suspicious or not yet reviewed.
Financial weak spots this module prevents
Letting advertisers launch without wallet discipline creates unpaid traffic liability.
Showing publishers only a single balance number creates payout confusion and support tickets.
Mixing pending clicks with approved earnings makes fraud control almost useless.
Not recording platform share per transaction makes finance reconciliation painful later.
Manual payout promises without an approval trail will become a trust problem fast.
A clean wallet module makes the whole ad network easier to trust.
Advertisers need spending control. Publishers need payout confidence. Admins need a ledger they can defend. This module puts all three into one operating model.
Connect wallet to pricing