Brand safety and compliance module
Protect advertiser budgets, publisher trust and platform reputation before scale exposes the weak spots.
An ad network without strong policy controls becomes a magnet for bad ads, fake clicks and angry users. This module defines the safety layer Local Ads needs before aggressive growth.
Advertiser quality review
Check campaigns before approval so misleading offers, poor landing pages and unsafe creative do not damage the network.
Landing-page review
Creative readability checks
CTA and offer alignment
Publisher placement standards
Keep ads away from low-quality, misleading or abusive publisher environments that will ruin advertiser trust.
Site ownership review
Content category checks
Placement behaviour rules
Fraud and abuse control
Flag suspicious activity before it becomes a payout, budget or reputation problem.
Repeated click detection
Suspicious device and IP patterns
Publisher traffic warnings
Policy and compliance guidance
Give users clear rules before they submit campaigns or publisher sites for review.
Restricted content rules
Disclosure requirements
Account enforcement path
Safety should be an operating system, not a complaint form.
If abuse is only handled after users complain, the platform is already behind. Review rules should be embedded before campaigns, clicks and payouts move forward.
Campaign submitted
Advertiser submits creative, CTA, landing page, budget and target market.
Automated checks
System checks URL format, uploaded media, required fields and obvious policy risks.
Admin review
Admin checks offer quality, brand safety, publisher suitability and user history.
Approve, reject or revise
Campaign is approved, rejected or returned with correction notes before spend begins.
Blocked or restricted patterns
Misleading income, investment or guaranteed-result claims.
Landing pages that do not match the advert promise.
Creative with unreadable text, broken video, fake buttons or deceptive visual elements.
Publisher placements that encourage accidental clicks or forced clicking.
Suspicious click bursts, repeated IP activity or traffic that does not behave like real users.
Campaigns that point users to unsafe, broken or unrelated external pages.
Trust rules the platform should enforce
Advertisers should know why a campaign was rejected and what must be corrected.
Publishers should know which placement behaviours can lead to earnings reversal.
Admins need a review queue that separates policy issues from fraud issues.
Wallet payouts should be tied to qualified activity, not raw click volume alone.
Every rejection, suspension and appeal should leave an audit trail.
Growth without safety will punish the product later.
The honest strategy is to build strict rules early. That protects serious advertisers, serious publishers and the credibility of the Local Ads marketplace.
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